IGTV And What It Means For Your Business

Instagram TV is a great way to build your brand on social media

IGTV is the “new way to go” when building your audience and business brand. Not only will it help you reach a larger audience, but also, help you to keep your existing audience “tuned in” to all that is new and happening in your business.

What is IGTV?

IGTV is a relatively new Instagram feature that allows you to upload pre-recorded vertical videos and photos, which means that unlike some platforms, you can upload directly from your phone. You don’t have to worry about tricky video or picture size technicalities as you would with YouTube. What’s great about making use of Instagram’s new feature is that your current following is going to be some of the first people to see your content.

Instagram also designed IGTV to be a separate app too, which is convenient for folks who like to keep everything organised. Before, Instagram only allowed short videos. However, in recent years, users can now upload videos of up to 10 minutes, and stronger influencers with a larger audience are allowed to upload long-form videos of around 60minutes.

What are the benefits of using IGTV for marketing your business?

There’s a world of benefits when using IGTV to engage your audience and to market your brand.

Here are some additional benefits that IGTV brings to the table.

People are more likely to watch video content

With social media making things super easy and convenient, these days being able to post videos takes very little time and effort.

Since more and more people are keen to watch video content, as this makes them consume content easier.,

This is a great opportunity to dive into because you want people to find what you’re selling.

Explainer videos, for example, have a better way of helping the consumer understand how a product works more than they would if they where to read up about the information.

Videos are easy to watch on a mobile device

With IGTV, people can get access your videos from their mobile devices. For this reason, even when they’re on the go, they can still quickly check out a product before they buy it. They can even have a quick look at a few tips to help them with something because it’s easily available and on hand through their mobile phones.

Points to bear in mind when creating content for IGTV

Create high quality content

It’s awesome that Instagram has allowed users to simply do vertical videos as this makes it easy to do a “selfie” video and upload it as you go. But what you should remember as a business is to make sure that your videos are of high quality. So when thinking about quality, think about the following:

  • Clear video content with good natural lighting
  • Speaking clearly and not rambling on
  • Have a decent introduction to let your viewers know what the video is about
  • Get to the point of what you’re explaining (don’t lose your audience along the way)

Focus on a strong title

As a rule of thumb, when it comes to getting people to clicking on your content, you have to make sure that it stands out from the rest. You need to make sure that you optimize it so that people can find it online through search engines like Bing and Google.

Since the two networks are such giants in the digital industry, it’s clear that competition is rife between YouTube and IGTV. With that said, you should bear in mind some of the rules such as how many characters to use in your title for instance.

With IGTV, you have up to 75 characters, and you need to make this count. The description of your content can elaborate on what your title is saying. Again, remember to stay on point when you do the description as well as the rest of your video.

If you need help creating epic titles and headlines for your content, check out this post here.


Hashtags are one of the most crucial features and most popularly used on Instagram. Since Instagram is the mother of IGTV, it’s understood that hashtags are also essential when making an IGTV video.

Use relevant hashtags on the video that you’re posting because this is another sure way that people can find your video. Your audience can also follow certain hashtags so that it can appear in their feed. While you can add many hashtags to your content, do so with caution because too many can also decrease engagement. It’s best to choose hashtags that relate to your post.

Some of the leading hashtags to use when posting via IGTV include but are not limited to the following:

Use IGTV to link to your business website, blogs, and other related websites

IGTV allows you to add links into your description section, which is amazing as it allows you to drive traffic to your website. By linking to your website you can create even more engagement and possibly more conversions.

No “disappearing act” of content

You might be wondering how IGTV differs from Instagram Stories which also allows you to upload video content.

Instagram Stories disappear after 24 hours unless you make the story part of your story highlights. Your IGTV content, however, is far more permanent. This content will stay online until you physically pull the plug on it and delete it.

We recommend using both features to ensure you keep the Instagram algorithm happy.

IGTV is easy to use

As with most Instagram-related products, when it comes to simplicity or user-friendliness, you can be certain they make sure it’s easy to use. The same goes with IGTV, it’s easy to get the hang of it and before you know it, you’re posting vids like a digital marketing pro.

How entrepreneurs use IGTV for their business:

Repurpose the best traffic-converting videos

Many businesses choose to re-use some of their older, but successful videos. Sure while this may be in horizontal format, with some editing, you’ll be able to re-use it in your IGTV video content.

Repurposing is a great way to save time and effort on social media.

Use video tutorials — highlight your products’ best features

Many business owners make videos about their products to draw prospective customers. These work best with tutorial videos as it shows just how great a product works and highlights its best features.

A real-time TV show that your audience love to watch

Online videos are fast becoming what regular TV time is about. Some small and medium-size businesses use this to their own advantage by creating a series of some sort showcasing their brand in each episode.

A good example of a “TV show” could be a 3-part series on great fashion tips or relationship coaching. Always stay in your niche, promoting your brand, because at the end of the day this is what your viewers relate your business to.

Thus, if you’re a relationship coach, they’re going to associate you with things related to dating and tips for successful dating. By using a series, you can also guarantee that some people will return to your channel, to follow up on the next episode, as they don’t want to miss anything important.

Feature what your loyal customers are saying

Featuring what your customers say is another form of a solid customer review. People want to know what others think and what their experiences have been as a way of encouraging them to decide.

Create a snippet of video of how a customer explains how great your product has been for them, in their own experience. This is a good take to “tapping into an emotional connection with your audience.”

So much flexibility with the content that you post

With IGTV, your limitations of content aren’t an issue. You can, in fact, post as much as you want, related to what you want. Since it’s about your business, you don’t want to confuse your audience, so posting things related to your brand is very important.

Another excellent thing is that you can post great content hence a video that’s been professionally edited is absolutely welcomed. However, when you’re in a bit of a hurry, a quality camera on your phone for a selfie video can also do, provided that everything is presentable and you’ve optimized it.

When all is said and done, what does this video innovation mean for your business?

The more videos you have as part of your marketing strategy, the more you’re able to engage your audiences and drives sales

Using IGTV increases value to your audience and to your business. When you add value to both it increases the chances of creating leads and sales.

Video content as a whole can help to increase the conversion rate. Statistics have also found that 57% of consumers feel more confident to buy after seeing a video about the product they want to purchase. Videos tend to give that near “real” experience and allows for a better explanation and description of the product compared to reading product brochures.

You can use marketing videos to help you get a better message across to your audience. Many businesses find explainer videos and consumer testimonials to be very effective in driving sales and creating reach.

The takeaway

Let’s face it, digital marketing is proving to be more and more beneficial for small and medium-sized businesses.

With platforms like Facebook and Instagram making it simple to upload video, it makes being able to market your brand and product even simpler.

Using platforms like Facebook, Instagram, Google, and other social media to promote your business is a long-term and continuous investment that will pay off in the end.

Not many people have the time to stay consistent and need the help of digital marketing agencies, which is great for that added boost.

But if you can concentrate on building your following, you will find that this hard work brings a loyal following of people who can turn into dedicated customers.

You might also enjoy:

  1. 30 Great Blog (or Video) Content Ideas
  2. See What Ads your Competitors are Running on Facebook
  3. Top 5 Lead Generation Tips Crucial To Business Owners

Remember to follow us on Facebook where we post regular Facebook Lives giving you FREE digital marketing training (or watch the replays).


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Originally published at https://blog.bigdomino.co.za on May 6, 2019.

There is nothing like… loving your craft. We find pleasure in finding ways of making more money for our clients across the globe through digital marketing.