The Ultimate Guide to Online Marketing Terminology

Marketing Lingo 101: Key Marketing Terms

Have you ever been confused by marketing terminology?

Must-Know Marketing Terminology:

A

Analytics

B

B2B (Business to Business)

C

Conversion rate

D

Digital media

E

Email list

F

Friction

G

Google AdWords

H

HTML (HyperTextMarkUp Language) Hashtag

K

Keywords

L

Leads

M

Machine learning

N

Net Promotion Score (NPS)

O

Open Rate

P

Page view

R

ROI (Return On Investment)

S

Search Engine Optimization (SEO)

T

Target market

V

Viral content

The Takeaway

We may not have compiled an entire glossary of all digital marketing terminology used, but these are the most important ones to know. If you’re new to the digital marketing scene, then these words may seem hard to wrap your head around.

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